Game and App Promotion

To push your mobile app to the forefront among scores of existing applications is nothing short of a challenge.


Game and App Promotion

To push your mobile app to the forefront among scores of existing applications is nothing short of a challenge. AppLab Marketing can downright support you in overcoming overcome the challenge and extending your reach to your target audience with a suite of mobile app marketing services. Our teams of mobile app marketing help right from running a pre-launch campaign and introducing your mobile app in front of thousands of prospects to promoting the app through social media marketing, app reviews and app preview videos.

We provide both iPhone App Marketing and Android App Marketing Services to clients across the globe.

Analysis and Market Research

We begin by understanding your target user base, exploring the possible touch points between your app & the audience, and analyzing the competitive mobile app market. We also conduct a thorough audit of your mobile app to evaluate it, and suggest improvements. Based on the data gathered through app and market analysis, we chalk out steps to be taken prior the launch and conceptualize an effective app marketing campaign to promote it.

Mobile App Marketing Strategy

Our teams create a detailed mobile app marketing plan that includes a step-by-step approach to launch, promote and monetize the app by outlining the competitive landscape and, users’ profiles & expectations and structuring market opportunities and challenges. We ensure that the mobile app strategy is in line with your business goals, thus helping you grow your mobile business.

App Marketing

Whether your mobile app is about health, fashion, entertainment, sports, or any other category, we can help you promote it through proven mobile app marketing techniques. We utilize different platforms like social media sites, press releases and videos to promote your app and ensure that they stand out from your competitors’. Our team of marketing professionals follows marketing guidelines of iPhone App Store as well as Google Play Store to help developers in generating awareness for their products across both the platforms, iOS and Android. Our mobile app marketing techniques include social media marketing, press releases, app reviews and app preview reviews, as discussed below:

Social Media Marketing

With studies suggesting that social networking platforms are the most effective mobile app marketing channel for user quality, conversions & install volume, social media marketing cannot be left behind. We leverage platforms like Facebook, Twitter, LinkedIn, Pinterest, Instagram and several others to showcase your mobile app in front of your existing and potential audience, and keep them engaged. Our dedicated social media marketing teams conduct a thorough analysis of your app to target the user base across the right social networks and use effective marketing tools to boost awareness of your app.

We keep your social media accounts updated with engaging posts, enticing app images and screenshots, interactive postings and social bookmarking.

App Preview Videos

While an image can paint a thousand words, a video showing your app in action can convince the viewer to take the desired step – download & install the app. We can create app preview videos with attractive graphics, visuals & transitions, interesting content and audio, thus highlighting all the features of the app and conveying its use.


Why AppLab

We brought RA game to the top 10 in the Fantasy category.

The amount of keywords ranked in the top 15 positions rose by 684%.

Calm’s organic installs increased by 36% within 6 months.

We brought RA game to the top 10 in the Fantasy category.

The cumulative traffic grew by a respective 521%.



Your brand’s mobile growth starts today!